top of page

Understanding How Your Environment Affects You as a Founder

founder working on their startup in a high rise office with large green plant
Photo by Alesia Kazantceva on Unsplash

As a startup founder, your next breakthrough idea, innovative solution, or business pivot might be hiding in plain sight. Yet, the catalyst for these "aha" moments isn't always strategy or hustle; it’s often your environment (apologies if you're a dedicated follower of hustle culture). The spaces we inhabit can either amplify our creative energy or stifle it completely. Think of a boxy, beige coloured office with artificial strip lighting that hums as the electricity flows through it, and then picture a high rise office with floor to ceiling windows and so many plants it could pass as a mini greenhouse. Which inspires you more?


So, how can you optimise your surroundings to supercharge creativity, innovation, and ideation?



Surroundings Influence Mindset

Think about the last time you felt truly inspired. Chances are, you were in a space that energised you. Whether it was a vibrant coffee shop, a cosy nook in a co-working space, or a sunlit room, your environment has a profound effect on your mental state. For founders, whose roles often require balancing strategic thinking with creative problem-solving, an inspiring workspace can be a game-changer.


You want to personalise your workspace with elements that uplift you. Think plants, mood lighting, or even your favourite artwork. It doesn’t have to be fancy—just meaningful. For us, it's usually a few insightful quotes and some house plants. A Swiss Cheese Plant never goes amiss.



Use Nature as a Creativity Booster

There’s a reason why some of the greatest minds, like Steve Jobs, swore by walking meetings. Time spent in nature is scientifically proven to reduce stress, enhance mood, and boost cognitive function. If you’re hitting a creative block, stepping outside might just be the reset you need.


Like we mentioned above, consider incorporating greenery into your workspace. If stepping out isn't possible, even a few indoor plants or a nature-inspired screensaver can help.



Design for Both Collaboration & Deep Work

The ideal environment supports both collaborative brainstorming and focused solo work. As a founder, you need spaces that provoke interaction with your team while also providing quiet zones for deep, uninterrupted thinking. If you're working from home, create designated zones - a desk for focused work, a lounge area for brainstorming, and maybe even a corner for reading and reflection. With more and more of us working from home now it's important to create zones in the home to avoid blurring the line when you're shutting down for the day and trying to relax without thinking about work.



Declutter Your Digital Space

It’s not just physical spaces that matter; your digital environment plays a big role too. A messy desktop, endless email notifications, and open browser tabs can drain your mental bandwidth. A clean, organised digital workspace helps maintain clarity and focus, which is crucial for ideation.


We recommend dedicating time each week to declutter your digital space. A great Chrome plugin like Pocket helps you keep track of your bookmarks so you don't need 100 tabs open, draining your mental and computer resources. When it comes to decluttering your inbox we would recommend:

  • Ensuring you have sufficient labelling/folder systems

  • Rules set up to organise your inbox

  • Utlise tools such as unroll.me to unsubscribe from unwanted newsletters

  • Dedicating blocks of time each day to manage it



Embrace Minimalism for a Clearer Mind

Clutter, both physical and digital can be distracting. Minimalism isn’t just a design trend; it’s a mindset that promotes creativity by reducing visual noise and allowing your brain to focus.


A simple shift you can make it to start by removing non-essential items from your desk or office. Keep only what you need for the task at hand. You’ll be surprised how much mental clarity you gain when your immediate area is clutter-free.



Experiment with Your Workspace

There’s no one-size-fits-all approach to optimising your environment for creativity and productivity. Try switching it up: work from a different location, rearrange your furniture, or change your office setup periodically. Sometimes, a simple shift in perspective can spark new ideas.


Challenge: For the next week, experiment with working from a new spot—whether it’s a cosy café, a different room, or even just rearranging your desk setup. Note any changes in your creativity and productivity levels.



Key Takeaways for Founders

  1. Mindset matters: Curate your workspace to uplift your mood.

  2. Nature’s influence: Take breaks outdoors to reset and refresh.

  3. Balanced spaces: Design environments for both collaboration and deep focus.

  4. Digital declutter: Keep your digital tools streamlined and distraction-free.

  5. Minimalist approach: Clear away the clutter to clear your mind.

  6. Continuous experimentation: Don’t be afraid to mix things up and find what works best for you.

bottom of page